OUR STORY
Born from real life.
Built for real food.
Two years of development. No shortcuts. No E-numbers. Just the result of necessity, resilience, and a refusal to settle for cardboard.
Some products exist because of a gap in the market. Stiqq exists because of a gap in our lives.
In 2005, my wife survived a severe accident in the Moroccan desert. It changed everything . Her body became deeply sensitive to what she ate. The last years, I was fighting my own battle: a relentless, triple-marathon stretch in my professional life. We both needed clarity, energy, and resilience. Traditional food, especially processed bread, wasn't giving us any of that.
We had already banned alcohol, now next step we started eliminating gluten. And, OMG that was hard for the bread lover I was. We felt sharper, fresher, more capable of facing what life was throwing at us. But every gluten-free alternative we found was either junk dressed up in health claims, or food so bland it felt like punishment.
"Bored of eating cardboard-tasting bread substitutes full of junk, I started looking for something real."
The brief I set myself was uncompromising: gluten-free, real food, no sugar, no conservatives, the right balance of protein, carbs, and healthy fat : a natural carrier for the magnesium and minerals we needed. And it had to be effortless to eat, easy to carry everywhere.
What started as a kind of bread slowly evolved into something new. A stick. A bar. Stiqq.
The hardest part wasn't the recipe, it was preservation. The vision was simple but demanding: always available in the car, on the go, in the kitchen. No freezer. No artificial preservatives. Ever.
I knew the solution could be natural. What I didn't know was that it would take almost two full years to crack it. To keep that sof inside, crunchy outside option. We worked with the right people, surrounded ourselves with knowledge, and kept going. Then, on April 12th, 2026, we broke the code, using nothing but physical laws and real ingredients. No E-numbers. Just food we eat ourselves every single day.
We didn't make Stiqq to sell a product. We made it because we needed it and because we believed others did too. Every ingredient is something we would eat ourselves. Because we do.
Dimitri
(severe Stiqq addict since 2024 - eating 6 to 8 per day)